I am a creative director and strategic thinker who thrives at the intersection of art and science. My journey began with a deep-rooted passion for storytelling, inspired by my parents' backgrounds in architecture and broadcast media. This foundation shaped my approach to creative work as a balance of aesthetic insight and strategic execution. I studied media and communications in the U.S., transitioning to a dual major in communication and advertising at DePaul University. This phase of exploration ignited my interest in merging visual storytelling with purposeful brand strategies.

My experience is a blend of hands-on art direction, content creation, and branding projects across industries, from launching my juice shop Urban Juice to consulting on niche ventures like Tajawul, a golf cart rental service. With a master's in Global Strategic Communications from FIU and a creative portfolio from Miami Ad School, I developed skills in problem-solving, innovative thinking, and collaborative projects that required adaptability and cultural insight.

What sets me apart is my insatiable curiosity and a drive to understand why things work. I’m always ready to push creative boundaries while maintaining a practical approach. Whether leading brand identities, working as an art director, or engaging in strategic campaign development, I strive to deliver work that is visually striking, conceptually sound, and tailored to human behavior.