Spotify Perreo Playlist
ART DIRECTION / VISUAL IDENTITY / GRAPHIC DESIGN
NOVEMBER 2023
As part of the certified online course "Decoding Identities” by Aprender Design, I collaborated with Nubia Navarro and Juliana Covezdy on designing a visual identity system for a reggaeton playlist titled "Perreo." We were tasked with creating a system adaptable for weekly updates featuring different artists, we developed a versatile design that could seamlessly transition across streaming platforms, social media, and campaign materials. Our cover captured the genre's dynamic and bold essence through striking typography and vivid color schemes, reflecting reggaeton’s vibrant energy and cultural depth while demonstrating cross cultural teamwork and strategic design thinking.