Tajawul
BRANDING / ART DIRECTION / LOGO CREATION
SEPTEMBER 2024
Tajawul, a golf cart rental service in Bahrain, needed a brand identity that highlighted accessibility, eco-friendliness, and luxury. I tackled this by developing bilingual branding in Arabic and English, designing a cohesive visual aesthetic, selecting a fitting color palette, and creating effective way-finding solutions. This project required strategic problem-solving to balance cultural nuance and clarity, ensuring Tajawul stood out as a premium, yet approachable service.