As co-founder of Urban Juice, I led the brand’s creative direction from concept to execution. This included developing a fresh, dynamic brand identity, overseeing all visual and strategic elements, and crafting engaging social media content that resonated with our audience. Beyond the creative side, I took on business management responsibilities, handling HR functions, financial planning, and day-to-day operations. Through thoughtful branding, creative strategies, and hands-on leadership, I helped position Urban Juice as a go-to destination for health-conscious consumers in Bahrain, driving awareness, collaborations, and real-time engagement.